Privacy & Policy

Last Updated: 2/9/2026

At The Worthy Effect, we believe in transparency, intentionality, and respect—values that extend to how we handle your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or purchase our products.

We are committed to safeguarding your privacy and complying with applicable data protection laws. Please read this policy carefully to understand our practices regarding your personal information.

1. Information We Collect

We collect information to provide you with the best possible experience and to fulfill your orders. The types of information we may collect include:

Information You Provide to Us:

Contact Information: Name, email address, phone number, and mailing address
Account Information: Username, password, and account preferences
Payment Information: Credit card details, billing address, and transaction history
Communication Data: Messages you send us through contact forms, emails, customer service inquiries, product reviews, and feedback
Marketing Preferences: Newsletter subscriptions and communication preferences

Information Collected Automatically:

Technical Data: IP address, browser type, device information, operating system, and connection information
Usage Data: Pages visited, time spent on pages, click patterns, page response times, and navigation methods
Cookies and Tracking Technologies: Data collected through cookies, web beacons, and similar technologies (see Section 7 for details)

2. How We Collect Information

We collect your personal information through various interactions with our website:

Account Creation: When you create an account on our website
Purchases: When you place an order for our affirmation-infused apparel or digital products
Newsletter Signup: When you subscribe to receive updates, inspiration, and exclusive content
Lead Magnets: When you download free resources such as our Affirmation Rewiring Workbook, 7-Day Frequency Reset Challenge, or Personal Frequency Assessment Quiz
Contact Forms: When you reach out to us with questions, feedback, or support requests
Community Engagement: When you participate in our Facebook groups, challenges, or other community activities
Social Media: When you interact with our social media content or tag us in posts
Automated Technologies: Through cookies and tracking tools as you browse our website

3. Why We Collect Your Information

We collect and use your personal information for specific, intentional purposes:

Order Fulfillment: To process, ship, and deliver your purchases
Customer Service: To respond to your inquiries, provide support, and resolve any issues
Account Management: To create and maintain your account, and provide you with access to your order history and preferences
Payment Processing: To securely process transactions and prevent fraudulent activity
Communication: To send order confirmations, shipping updates, and important account information
Marketing: To send newsletters, promotional offers, educational content, and personalized recommendations (only with your consent)
Product Improvement: To understand how you use our website and improve your experience
Community Building: To facilitate participation in our challenges, groups, and conscious living community
Legal Compliance: To comply with applicable laws, regulations, and legal processes
Analytics: To create aggregated statistical data that helps us understand our audience and improve our services

4. How We Store, Use, Share, and Disclose Your Information

Data Storage and Security:

Our website is hosted on the Hostinger platform. Hostinger provides us with the online infrastructure that allows us to offer our products and services to you. Your data is stored through Hostinger’s secure servers, databases, and applications, protected behind a firewall.

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Payment Security:

All payment transactions are processed through secure payment gateways provided by Stripes.

The Worthy Effect does not store or see full credit card details
Stripe may collect and process payment data in accordance with their own privacy policy

. These gateways adhere to the standards set by PCI-DSS (Payment Card Industry Data Security Standard) as managed by the PCI Security Standards Council. This is a joint effort of brands like Visa, MasterCard, American Express, and Discover, ensuring the secure handling of your credit card information.

Third-Party Service Providers:

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, and serving you. These parties include:

Hosting and Infrastructure: Hostinger
Payment Processors: Secure payment gateways for transaction processing
Email Service Providers: For sending newsletters and marketing communications
Shipping Partners: For order fulfillment and delivery
Analytics Providers: Such as Google Analytics, to understand website usage
Social Media Platforms: Facebook for community groups and engagement

These service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Legal Disclosure:

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies, or law enforcement).

Business Transfers:

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred. We will notify you of any such change and the choices you may have regarding your information.

We Do Not Sell Your Data:

We respect your privacy and do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. How We Communicate With You

We may contact you through various channels for different purposes:

Transactional Communications:

Order confirmations and shipping notifications
Account updates and password resets
Customer service responses
Important policy or service changes

Marketing Communications (with your consent):

Newsletters with inspirational content and conscious living tips
Promotional offers and new product announcements
Educational resources and free digital products
Community event invitations and challenge updates

Communication Methods:

We may reach you via email, text messages (SMS), postal mail, or through notifications on our website or social media platforms.

Opting Out:

You can opt out of marketing communications at any time by:

Clicking the “unsubscribe” link in any marketing email
Replying “STOP” to text messages
Updating your communication preferences in your account settings
Contacting us directly at info@worthyeffect.com

Please note that even if you opt out of marketing communications, we will still send you essential transactional messages related to your orders and account.

6. Your Rights and Choices

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Update or correct inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal obligations)
Restriction: Request that we limit how we use your information
Portability: Receive your data in a structured, commonly used format
Objection: Object to our processing of your information for certain purposes
Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, please contact us at info@worthyeffect.com or send mail to 4464 Lone Tree Way, #3005, Antioch, CA 94531

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather information about how you use our site.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand your behavior, and improve our services.

Types of Cookies We Use:

Essential Cookies: Necessary for the website to function properly (e.g., shopping cart, login)
Performance Cookies: Collect anonymous data about how visitors use our site (e.g., Google Analytics & Monster Insights)
Functionality Cookies: Remember your preferences and personalize your experience
Marketing Cookies: Track your activity to deliver relevant advertisements and measure campaign effectiveness

Third-Party Cookies:

Some cookies are placed by third-party services that appear on our pages, such as:

Google Analytics: To analyze website traffic and user behavior
Monster Insights: To analyze website traffice and user behavior
Facebook Pixel: To measure advertising effectiveness and build targeted audiences
Social Media Plugins: To enable sharing and engagement features

These third-party services have their own privacy policies governing how they collect and use information. We encourage you to review their policies.

Managing Cookies:

You can control and manage cookies through your browser settings. Most browsers allow you to:

View what cookies are stored and delete them individually or all at once
Block third-party cookies
Block cookies from specific sites
Block all cookies
Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your experience on our website and limit certain functionalities.

8. How to Withdraw Your Consent

You have the right to withdraw your consent for us to collect, use, or process your personal information at any time.

To withdraw consent or request deletion of your data:

Email us at: info@worthyeffect.com
Send postal mail to: 4464 Lone Tree Way, #3005, Antioch, CA 94531
Update your preferences in your account settings

Please allow up to 30 days for us to process your request. Note that certain information may need to be retained for legal or legitimate business purposes (e.g., transaction records, legal compliance)

9. Data Retention

Our website and services are not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

10. Children's Privacy

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using our website, you consent to the transfer of your information to these locations. We take appropriate measures to ensure your data is protected in accordance with this Privacy Policy.

12. Privacy Policy Updates

We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. We encourage you to review this policy periodically.

When we make material changes, we will:

Update the “Last Updated” date at the top of this policy
Notify you via email or through a prominent notice on our website
Obtain your consent if required by law

Changes take effect immediately upon posting. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, we’re here to help.

Contact Information:

Email: info@worthyeffect.com
Mailing Address: 4464 Lone Tree Way, #3005, Antioch, CA 94531
Business Name: Worthy Wears, LLC, DBA The Worthy Effect

If you would like to access, correct, amend, or delete any personal information we have about you, or if you have concerns about how your data is being used, please reach out to us using the contact information above.

At The Worthy Effect, protecting your privacy is part of our commitment to conscious, intentional business practices. Thank you for trusting us with your information.